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Corporate Services

Marketing Specialist Germany

Headquartered in Zurich, Vontobel Asset Management is an active asset manager with global reach and a multi-boutique approach. Each of our boutiques draws on specialized investment talent, a strong performance culture and robust risk management. We deliver leading-edge solutions for both institutional and private clients. Our commitment to active management empowers us to invest on the basis of our convictions. We deliver value through our diverse and highly specialized teams who create strategies and solutions covering equities, fixed-income, multi-asset and alternative investments. The goal of achieving excellent and repeatable performance has been fundamental to our approach since 1988. A strong and stable shareholder structure guarantees our entrepreneurial independence and protects the long-term mind-set that guides our decision-making.

As we further expand our long standing German market presence, we are searching for a locally based Marketing Specialist (m/w) in Frankfurt in order to help manage our current marketing activities. Additionally you are a member of the Global Marketing team and reports to the head of Asset Management Marketing. You will work in close collaboration with the local German Sales teams both in Frankfurt and Munich, support the development of our brand recognition in the country and the marketing strategy across all client segments (retail, wholesale and institutional) in Germany.

Your challenge:

  • Develop an yearly integrated marketing plan for the country to deliver against German business requirements, and further develop the AM Customer Experience over all touch points (focus digital channels)
  • Manage marketing budget for the country, tracking engagement throughout the year
  • Consistent brand management of the Asset Management division in Germany in line with Vontobel’s branding strategy and CD/CI Guidelines
  • Plan & deliver global campaign across the mix in Germany
  • Planning and execution of client events & sponsored conferences
  • Ownership of local advertising initiatives and local adaptations of global marketing documents to local needs
  • E-mailing/Social posting related to country specific initiatives
  • Support activities for PR in Germany in close cooperation with the central PR team
  • Development and support of co-marketing initiatives together with distribution Partners
  • Participation in global marketing projects

Your Qualification:

  • University degree in business, marketing or communication combined with good knowledge and understanding of the investment world
  • 5-8 of experience in marketing and communication, in an international Asset Management company
  • Good understanding of institutional and wholesale client requirements (marketing documents, communication style etc.), affinity to investment topics is a plus
  • High affinity to digital marketing disciplines, tools and data & analytics
  • Entrepreneurial mind set, rationale problem solver with a hands on mentality
  • High customer and service orientation & Team player
  • Working self-sufficiently, ability to effectively communicate with multiple internal and external stakeholders
  • German native-speaker, able to work effectively in English in day-to-day work

Anna Bayer, Corporate Human Resources, +49 89 411 890 3182

Take ownership and bring opportunities to life. Be Vontobel.
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