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Corporate Services

Senior Digital Marketing & Project Manager 80-100%


At Vontobel, we are committed to actively shaping our future. We create and pursue investment opportunities that get our clients ahead. As a global financial service provider with Swiss roots, we specialize in wealth management, active asset management and investment solutions that fit.
 
For our Marketing Team in Zurich we are looking for an experienced Senior Digital Marketing and Project Manager, who has a focus on customer experience and data-driven marketing in addition to classic digital marketing disciplines.

Your challenge:

  • Consulting of our internal marketing peers in all digital marketing matters and in line with our digital marketing strategy
  • Management and further development of the responsible digital marketing channels (websites, landing pages, blogs, apps, e-mail) in close collaboration with internal IT and external provider 
  • Responsible for our digital marketing guidelines to ensure a consistent and group wide digital branding 
  • Implementation of campaigns at corporate level and active support at divisional level 
  • Group wide content coordination to ensure topic consistency and avoid complementary activities 
  • Analysis of the defined personas, segment-specific customer journeys and digital touchpoints 
  • Project management and coordination of digital marketing initiatives on corporate level and in close collaboration with divisional peers 
  • Collaboration on overarching initiatives in marketing automation, employer branding, brand management and customer experience 
  • Definition of digital KPIs and their regular measurement, reporting and benchmarking 
  • 1st level support and training of the used CMS 
  • Single point of contact for external digital/media agencies (briefing, challenging services and prices, controlling)

 

Ihre Qualifikation:

  • University degree with focus on marketing or equivalent education 
  • Minimum 5 years of working experience with track record in digital marketing: web development, web publishing, user interface design, content management, SEA, SEO, Social Media, display ads, email marketing, mobile/app marketing
  • Broad experience in digital customer experience, personas definition, customer journey management and touchpoint attribution
  • In-depth know-how in the area of SEO strategy, analysis and execution 
  • Excellent working experience with HTML/CSS, Content Management Systems, Photoshop/Illustrator, Google Adwords,
  • Google Analytics, Google Data Studio, Social Media Management and email marketing tools 
  • Experience with content creation and editorial skills preferred 
  • Experience with data-driven/automation methods preferred: Tag-Manager (e.g. Tealium), Marketing Automation Tools (e.g. Salesforce Marketing Cloud), CRM-Applications (e.g. Salescloud), Data-Visualization (e.g. Tableau) 
  • Knowledge of ad-tech environment (DMPs, DSPs and SSPs) preferred 
  • Knowledge of the financial sector preferred 
  • Strong customer and service orientation with "can do" mentality, high resilience, decision-making ability, analytical skills, persuasive and creative 
  • Excellent communication skills in German and English
Only direct applications desired.

Kontakt:
Slava Müller, Corporate Human Resources, +41 58 283 72 17

Take ownership and bring opportunities to life. Be Vontobel.
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